Top 10 Marketing Books for Small Business Owners

Marketing is a key aspect for any business be it big or small. If a business fails at marketing then there are high chances that it will not survive for long. Small business owners usually neglect investing money in marketing instead they choose to utilize this money on something else.Marketing helps establish your brand, attract potential customers, create a brand value and promotes your business. If you want your business to achieve its targets then marketing should be one of the priorities.

Top 10 Marketing Books for Small Business Owners

Marketing has evolved a lot in the past decade with the help of social media. It has become more cost effective and yields better results than traditional marketing techniques. Companies spend thousands of dollars on digital marketing to attract global audience towards their products and services. There are many techniques that a business should follow when marketing its business.

Top 10 Marketing Books for Small Business Owners

Dozens of writers have written 100s of books that will guide you towards effective marketing techniques for your business. Let’s take a look at the top 10 marketing books for small business owners.


Top 10 Marketing Books for Small Business Owners


 The New Rules of Marketing & PR

One of the best books about social media marketing available right now. It is already in its 4th installment and it has been extremely handy for many business owners. It contains all the basics of social media marketing which are explained nicely with the help of case studies and real life examples.

Top 10 Marketing Books for Small Business Owners

This book will teach you about the best practices in social media marketing, blogging, video and audio. It is a complete guide to all your marketing needs and a great book for small business owners to gain knowledge about digital marketing.

Content Marketing: Insider’s Secret to Online Sales & Lead Generation

Marketing is all about generating great strategies to accomplish your goals. Rick Ramos who is a marketer himself has written a book specifically on content marketing that helps in online sales and lead generation.
Content Marketing: Insider’s Secret to Online Sales & Lead Generation

E-commerce is growing rapidly and most of the businesses are shifting to online sales. This book explains everything a small business owner needs to know about developing a comprehensive content marketing strategy for his/her business. The book covers marketing channels, content calendars, insider tips and tricks as well as lead generation.

500 Social Media Marketing Tips

What is better than getting 500 social media marketing tips in the palm of your hands? This book contains 500 practical tips on Social media marketing which can kick start your marketing within minutes. It covers all social media tools including Facebook, LinkedIn, Twitter, Google+, PinInterest, YouTube, Instagram, Vine and many more.

Top 10 Marketing Books for Small Business Owners

It will guide you towards social media success and attract many customers towards your business’s social media profiles. It is an excellent book for beginners who do not possess a lot of knowledge on digital marketing but want to implement it for their business.

Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

A small business owner has a lot on his/her plate because the financial power is low but the tasks are high. Apart from operations and human resource, small business owners also take care of the marketing needs of their business. David Newman has published a book that eliminates the confusion of marketing and provides excellent ideas for marketing your business. This book provides key strategies to increase sales and maximize profits through marketing.
Top 10 Marketing Books for Small Business Owners


Small business owners can learn about how to gain a competitive edge through marketing and steal market share from their competitors.

The End of Marketing As We Know It

This book contains all the success and failure stories when it comes to marketing. The prime example of Coca Cola marketing strategies in the 90s or the examples of deliberately launching fail products so your competitor’s products fail as well and much more.

Top 10 Marketing Books for Small Business Owners

It also includes basic principles of marketing and how to track your investment so you can calculate the ROI on the money spent on marketing. The best part about the book is relatable real life examples that help you learn a lot more than just key principles.

 Zag: The #1 Strategy of High Performance Brands

This book emphasis on being unique and unleashing your creativity. It will guide you through the process of being different from everyone else in order to gain advantage amongst the competition. 
Top 10 Marketing Books for Small Business Owners

The book covers all aspects of marketing initially required such as naming your company, designing a logo or creating irresistible promotions. The book also contains a lot of real life examples and tips which can help you achieve a lot in a short span of time.

Competitive Advantage - Creating & Sustaining Superior Performance

Competitive Advantage is something that every business wants in order to be more successful compared to other businesses in the same field. It covers a wide range of topics on marketing, strategy and competition. It has so much information that it is used as a reference textbook in many universities.

Top 10 Marketing Books for Small Business Owners

The content in the book is worth a read especially the emphasis on Porter’s 5 forces model. For small business owners without the background knowledge of marketing, this book is an excellent start.

Blue Ocean Strategy

Blue Ocean strategy is a complete business strategy on its own. This book covers developing new products and segment to enter. The general idea of the book is that it is best to create uncontested market spaces, make your competition irrelevant, create and capture new demand and create something that provides more value than its cost.

Top 10 Marketing Books for Small Business Owners

It helps in developing low cost and differentiation strategies increasing the barriers to entry for your competition. Various frameworks and models in the book also help find blue ocean markets and segments.

How to Write a Good Advertisement - A Short Course in Copywriting

Communication is a very important part of marketing. If you are not able to communicate effectively with your target market then your marketing efforts have already failed. This book helps small business owners understand the concepts behind communication with buyers through advertisements. 

Top 10 Marketing Books for Small Business Owners

Marketers focus on consumer needs and then emphasize on how their products help fulfill that need. If want to gain knowledge on how to communicate with your consumers then this book helps you in generating excellent content strategies. It covers TVCs and billboards as well as digital marketing.

The Measured Marketing Method

The Measure Marketing Method teaches small business owners on how to utilize the power of marketing in order to rapidly increase sales and profits. It contains many disciplines and principles of marketing that help you achieve a higher level than your competition. 

Top 10 Marketing Books for Small Business Owners

The book is a whole program that enhances your knowledge on marketing and fill the loopholes that were previously left unaltered. 


Top 10 Marketing Books for Small Business Owners

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